Well Versed

Well Versed

VITAL SERUM - 1 fl oz - 30ml

It’s essential.

This serum is designed to deliver a high concentration of all-natural ingredients directly into the skin after cleansing to improve hydration, texture, and tone while also firming, promoting elasticity, and smoothing wrinkles.


VERSE LOTION MIST - 4 fl oz - 118ml

Poetry for your skin.

This lotion mist is designed with all-natural ingredients to improve hydration, elasticity, and calm visible redness while firming, brightening dull skin, and protecting the skin’s moisture barrier.

$129.00 CAD + Tax

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Vital Serum

Component of skin tissue. A skin-replenishing ingredient that can boost skin’s moisture content, soothe, and defend against moisture loss.

A skin-restoring ingredient that can visibly improve the appearance of enlarged pores, uneven skin tones, fine lines, and dullness.

High in antioxidants. Shown to improve skin clarity by cleansing, exfoliating, and brightening, while targeting age spots, removing dead skin cells, and promoting elasticity.

When combined, they can improve the appearance of uneven skin tone, brighten dull complexion, and strengthen the skins defences against environmental damage. These antioxidants work well together as Vitamin C works optimally on the surface level, and Vitamin E tends to go deeper.

• AHA Fruit Complex (Bilberry Extract, Sugar Cane Extract, Orange Extract, Lemon Extract, Acer Saccharum) – 0.5%
• Multivitamin Liposomes (Phopholipids, Retinyl Palmitate, Tocopherol, Ascorbyl Palmitate, Beta Carotene) – 0.5%
• Green Tea Extract – 0.5%
• Euphrasia Extract – 1%
• Niacinamide – 1.5%
• Hyaluronic Acid – 0.5%

Aqua, Caprylyl/Capryl Glucoside, Polyglyceryl - 10 Laurate, Glycerin, Polyglyceryl-10 Oleate, Niacinamide, Citrus Medica Limonum (Lemon) Peel Extract, Euphrasia Officinalis Extract, Vaccinium Myrtillus (Bilberry) Extract, Saccharum Officinarum (Sugar Cane) Extract, Citrus Aurantium Dulcis (Orange) Fruit Extract, Citrus Limon (Lemon) Fruit Extract, Acer Saccharum (Sugar Maple) Extract, Phopholipids, Retinyl Palmitate, Tocopherol, Ascorbyl Palmitate, Beta Carotene, Hyaluronic Acid, Citrus Grandis (Grapefruit) Seed Extract, Camellia Sinensis (Green Tea) Leaf Extract, Aloe Barbadensis (Aloe Vera) Leaf Extract, Cucumis Sativus (Cucumber) Fruit Extract, Calendula Officinalis Flower Extract, Sodium Phytate, Benzyl Alcohol, Salicylic Acid, Sorbic Acid, Dehydroxanthan Gum

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Verse Lotion Mist

High in antioxidants. Shown to improve skin clarity by cleansing, exfoliating, and brightening, while targeting age spots, removing dead skin cells, and promoting elasticity.

A rich source of antioxidants that contains an especially high content of vitamins A, C, and E. Sea Buckthorn Extract is a great natural cleanser and exfoliant that helps strengthen the skin’s moisture barrier. Shown to improve texture and tone while stimulating collagen and promoting elasticity.

Brown algae with hydrophilic and protective properties that contain polysaccharides (alginates and laminarin) that are attracted to water with decongestant and lipid-reducing actions to help protect and soothe the skin. Their antioxidants soothe congested skin by maintaining healthy levels of collagen, fighting against free radicals, and combating the effects of dirty, polluted air.

A rich source of antioxidants, minerals, and B vitamins (B1, B2, B5, B12.) Ginseng Extract contains a large number of phytonutrients, which can stimulate and activate the skin’s metabolism. Its anti-inflammatory properties and ability to naturally balance oil production helps calm redness, puffiness and protect the skin from free radical damage, making it suitable for sensitive skin.

Ceramides are lipids (fat molecules) found naturally in the outermost layer of the skin. They are fatty acids that maintain the skin barrier and retain moisture, keeping the skin hydrated. Ceramides help hold the skin together by forming a protective layer that limits moisture loss and protects against visible damage from pollution and other environmental stressors. They are critical for an effective skin barrier function. Because they’re naturally a part of your skin, ceramides are ideal for all skin types—even the most sensitive, breakout-prone, or oily skin.

Ceramides help prevent dryness, skin conditions like eczema, rosacea, and dermatitis, reduce redness and irritation, decrease inflammation, and help acne.

• Vegetable Ceramides – 3%
• Lemon Rind Extract – 0.5%
• Sea Buckthorn Extract – 0.5%
• Sugar Kelp - Laminaria Saccharina Extract – 0.5%
• Ginseng Extract – 0.5%

Aqua, Glycerin, Glycosphingolipids, Propanediol, Citrus Limon (Lemon) Peel Extract, Citrus Limon Fruit Extract, Panax Ginseng Root Extract, Caffeine, Laminaria Saccharina Extract – Sugar Kelp, Citrus Aurantium Dulcis Fruit Extract, Citrus Grandis (Grapefruit) Seed Extract, Cucumis Sativus (Cucumber) Fruit Extract, Aloe Barbadensis Leaf Extract, Hippophae Rhamnoides Fruit Extract – Sea Buckthorn, Sodium Hyaluronate, Ethylhexylglycerin, Potassium Sorbate

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How To Use

After cleansing, lightly massage a few drops on any area of clean skin before moisturizing during your AM & PM routines.

*Recommended areas include face, neck, chest, hands, or any areas that need improving.

Mist onto applicator of choice or directly onto clean skin covering the face, neck, and chest at the beginning or end of your routine. For best results, use twice daily after cleansing and serum application to lock in the benefits. Apply throughout the day as necessary.

“I am absolutely amazed. I've used the Vital Serum for 3 days now and my face has never felt so soft and healthy. I feel like I'm glowing.”

- Nerissa M.

"I'm now at that lovely age where the lines are coming in fast & furious, but most anti-aging products cause breakouts. I love how light & quickly absorbing the Vital Serum is, it's the only product I've found that brightens my skin without causing a single zit!"

- Claire L.

“I am loving it so much! I always use it in the evening and wake up with the softest skin.”

- Kelsey A.

“Since starting to use East 29th the Vital Serum my skin has never looked or felt better! It looks hydrated, clean and fresh. I love this product so much.”

- Nikki S

"It's silky and light out of the bottle; and has legitimately improved the texture and feel of my skin. So thankful to have found East 29th!"

- Matthew B.

The Vital Serum is rich and fast absorbing! I love the fact this one serum replaces 3 (!) of my other serums! It's packed with all the right things! It is fragrance free but still retains a delicate, natural scent.

- Ashley R.

Skin is visibly brighter and texture has evened out! Talk about a summer glow in a bottle! Also using less products now! Quality over quantity!

- Gabi B.

“I love it. I’ve been using it before bed and have been waking up with hydrated and soft skin.”

- Nicole Z

“I'm not sure if it is possible, but my skin looks much more clear after on week of the Vital Serum! Count me as amazed!”

- Linda W.

“I'm really loving it! The serum has been so nourishing. I particularly love it under my eyes.”

- Scout S.

"I’ve been using this serum for about a month now, and I’m loving it. It feels like silk!"

- Katie J.

"I really like the smell, love the consistency, the way it goes on!"

- Julia M.

"I’m quite impressed! I’ve used the Vital Serum for a week & I’m actually seeing my dull skin look so hydrated!"

- Sabi D.