Hyaluronic Acid, Niacinamide, Lemon Rind Extract, Vitamin C & E Serum. Clean Beauty, Fragrance-free, non-gmo, cruelty-free, vegan, fragrance-free, paraben-free.
Hyaluronic Acid, Niacinamide, Lemon Rind Extract, Vitamin C & E Serum. Clean Beauty, Fragrance-free, non-gmo, cruelty-free, vegan, fragrance-free, paraben-free.
Hyaluronic Acid, Niacinamide, Lemon Rind Extract, Vitamin C & E Serum. Clean Beauty, Fragrance-free, non-gmo, cruelty-free, vegan, fragrance-free, paraben-free.
Hyaluronic Acid, Niacinamide, Lemon Rind Extract, Vitamin C & E Serum. Clean Beauty, Fragrance-free, non-gmo, cruelty-free, vegan, fragrance-free, paraben-free.
Hyaluronic Acid, Niacinamide, Lemon Rind Extract, Vitamin C & E Serum. Clean Beauty, Fragrance-free, non-gmo, cruelty-free, vegan, fragrance-free, paraben-free.

Vital Serum

1 fl oz - 30ml

Perfect for sensitive skin. 

This serum is designed to deliver a high concentration of all-natural ingredients directly into the skin after cleansing to improve hydration, texture, and tone while also firming, promoting elasticity, and smoothing wrinkles.

You’ll notice a light sudsy texture when gently massaging it in, this is the natural ingredients responding to one another. Keep massaging until fully absorbed. 

$88.00 CAD

- Shipping & Curbside Pickup

Key Ingredients

Component of skin tissue. A skin-replenishing ingredient that can boost skin’s moisture content, soothe, and defend against moisture loss.

A skin-restoring ingredient that can visibly improve the appearance of enlarged pores, uneven skin tones, fine lines, and dullness.

High in antioxidants. Shown to improve skin clarity by cleansing, exfoliating, and brightening, while targeting age spots, removing dead skin cells, and promoting elasticity.

When combined, they can improve the appearance of uneven skin tone, brighten dull complexion, and strengthen the skins defences against environmental damage. These antioxidants work well together as Vitamin C works optimally on the surface level, and Vitamin E tends to go deeper.

• AHA Fruit Complex (Bilberry Extract, Sugar Cane Extract, Orange Extract, Lemon Extract, Acer Saccharum) – 0.5%
• Multivitamin Liposomes (Phopholipids, Retinyl Palmitate, Tocopherol, Ascorbyl Palmitate, Beta Carotene) – 0.5%
• Green Tea Extract – 0.5%
• Euphrasia Extract – 1%
• Niacinamide – 1.5%
• Hyaluronic Acid – 0.5%

Aqua, Caprylyl/Capryl Glucoside, Polyglyceryl - 10 Laurate, Glycerin, Polyglyceryl-10 Oleate, Niacinamide, Citrus Medica Limonum (Lemon) Peel Extract, Euphrasia Officinalis Extract, Vaccinium Myrtillus (Bilberry) Extract, Saccharum Officinarum (Sugar Cane) Extract, Citrus Aurantium Dulcis (Orange) Fruit Extract, Citrus Limon (Lemon) Fruit Extract, Acer Saccharum (Sugar Maple) Extract, Phopholipids, Retinyl Palmitate, Tocopherol, Ascorbyl Palmitate, Beta Carotene, Hyaluronic Acid, Citrus Grandis (Grapefruit) Seed Extract, Camellia Sinensis (Green Tea) Leaf Extract, Aloe Barbadensis (Aloe Vera) Leaf Extract, Cucumis Sativus (Cucumber) Fruit Extract, Calendula Officinalis Flower Extract, Sodium Phytate, Benzyl Alcohol, Salicylic Acid, Sorbic Acid, Dehydroxanthan Gum

key ingredients image

How To Use

After cleansing, lightly massage a few drops on any area of clean skin before moisturizing during your AM & PM routines.

*Recommended areas include face, neck, chest, hands, or any areas that need improving.

"These products leave you feeling like you just left the most clean and intentional spa experience, bringing harmony to your skin and soul; the non-scent, scent, provides one of the nicest interactions I have had with a product in a long time; If you want to feel fresh and glowing, then I highly recommend East 29th products." 

- A.Cluett, Facialist and Wellness space owner

"I've been using East 29th's 3-step skincare system for over 2 months now, and my skin has never been happier! These products are so light-weight, smooth, and soak right into your skin while leaving it feeling clean, moisturized, and nourished. I have barely experienced a hormonal breakout which is always a game-changer. I seriously can't go without these products in my life!"

- Montana T.

“I always love being honest, and especially with skincare because being acne prone, sometimes certain products don’t combine well with my skin. But I can honestly say that your products are pretty great. I especially love the lotion mist. It makes me skin feel super hydrated and keeps it nice and moist throughout the day. The cleanser is also fantastic and I love that it’s very low foam because foaming cleansers can be very drying. The serum is also great, I love applying it right after I spritz my skin with the lotion mist. Overall, I am quite impressed with your products. Very well done!”

- Brenda J. Licensed Esthetician

"The Vital Serum is the single best product I’ve ever put on my skin. It’s the only thing that leaves me free of dry patches (but without being oily) and my face just seems to love it. I didn’t know skincare could be this effective before I tried it!"

- Elizabeth E.

"Wow! This stuff is game-changing. It almost has a stickiness to it at first but soaks in quickly and leaves my skin feeling nourished and strong. Zero greasiness or residue and my makeup goes on beautifully on top of it. I’ve noticed my skin feels stronger and the redness has been significantly reduced. All you need to do is look at founder Victoria Ferguson’s skin and trust me you’ll be SOLD on anything she creates. She has immaculate skin. I’m following her lead!"

- Maija S.

"The Valia Cleanser is my absolute favourite - it leaves my very combination skin feeling super clean, without ever making it squeaky or dry. No small miracle."

- Claire L.

"The East 29th valia cleanser has been a refreshing addition to my skincare lineup! I love that it has all-natural ingredients so I know exactly what I'm putting onto my skin. I am also extremely obsessed with the Vital Serum and ever since using it I haven't looked back. It's one of my holy grail items. Happy to be supporting a local, female-owned company."


"East 29th's Vital Serum is easily the most unique serum I've tried, with lemon rind extract as the star ingredient. I love it as a gentle detoxifying serum, and with consistent use, have noticed it reduces redness and kept my breakouts at bay. It has a thicker texture, yet easily absorbs into the skin, leaving it refreshed and nourished. It's natural, effective, and made locally - I'm in love!"

- Dorothy Y.

"Absolutely in LOVE with The Valia Cleanser. Super easy to dispense with the pump - a small but important detail! It feels luxurious yet effective, and leaves my skin feeling super clean and soft."

- Esther H.

"Got my hands on the vital serum, and so happy I did! The product itself is non greasy, it absorbs well into the skin and leaves your skin looking healthy. It is perfectly light enough to layer under other products. Apart from that, the packaging is quality and super cute. Definitely a small company I will continue to support and watch grow!"

- Lynnea K.

"I have used the Vital Serum consistently every night and I always wake up in the morning with a refreshed and glowy skin. I cannot rave enough about this product and the results I have seen."

- Erika T.

"The Vital Serum definitely has a very interesting texture that I’ve never experienced before! However, it goes on beautifully and my skin just soaks it right up."

- Esther H.

"My skin is visibly brighter and more even texture and colour wise since using the Vital Serum. The ingredients are amazing, it smells wonderful and it leaves my skin so plump and dewy. This serum is a staple in my morning routine and I am absolutely obsessed with it!"

- Lulu G.

"The Valia Cleanser is gentle and kind on skin, but it does the job so well. It cleans without drying my face out and I love that it doesn’t contain fragrance or any filler ingredients. Also bonus, it lasts a surprisingly long time!"

- Elizabeth E.

"I'm now at that lovely age where the lines are coming in fast & furious, but most anti-aging products cause breakouts. I love how light & quickly absorbing the Vital Serum is, it's the only product I've found that brightens my skin without causing a single zit!"

- Claire L.

"After I wash my face, while my skin is still damp, I’ve applied a dropper full of the Vital Serum. I’ve been using this for the past few months and when I forget to use it, I breakout?! What is this magic? It definitely calms my skin when I use it regularly. I tend to get hyperpigmentation after I breakout (wearing a mask on set all day doesn’t help) and this is helped to fade those spots!"

- - Monica L. Makeup Artist

"Light and clean but really gets the job done! This cleanser makes my skin feel so clean without drying it out at all. It feels like a natural skincare product but works like a science-based product."

- Maija S.

"I am loving the vital serum & lotion mist. The serum works SO well for my skin and has become a part of my day and night routine. I have combination skin and can get enlarged pores, especially when I’m tired. The serum has really helped with my pores and I haven’t had any breakouts! Including during a crazy work week and long flights - all while wearing masks. The lotion mist is really invigorating and leaves my skin feeling dewy and invigorated. I’m very happy with these products. Thank you East 29th."

- Hannah L.

"I have been LOVING this Serum. The texture is so beautiful. Not too watery, and not too thick - it is literally my perfect serum that is ultra gentle! It leaves my skin feeling so smooth, plumped up, hydrated & supple! I love to put this on the tops of my hands as well and Ive noticed a huge difference in hydration, spots, and the overall health of my hands. And most importantly, its filled with the most incredible ingredients. I cannot say enough good things about this serum. She is a must in my opinion!"

- Cassandra R.

"The Verse Lotion Mist is the lightest most hydrating moisturizer. I use it as my last step before I do my makeup in the morning and the step right before putting on an oil in the evening. Between this and the other 2 products from East 29th my skin looks and feels so hydrated, bright, and clear."

- Lulu G.

“I am absolutely amazed. I've used the Vital Serum for 3 days now and my face has never felt so soft and healthy. I feel like I'm glowing.”

- Nerissa M.

"I have been using the Valia cleanser morning and night for the last 4 months and my skin has never felt better. Every cleanser I've ever used has left my skin feeling tight and stripped after cleansing but with this one my skin just feels clean, plump, and hydrated."

- Lulu G.

“I am loving it so much! I always use it in the evening and wake up with the softest skin.”

- Kelsey A.

“Since starting to use East 29th the Vital Serum my skin has never looked or felt better! It looks hydrated, clean and fresh. I love this product so much.”

- Nikki S

"It's silky and light out of the bottle; and has legitimately improved the texture and feel of my skin. So thankful to have found East 29th!"

- Matthew B.

The Vital Serum is rich and fast absorbing! I love the fact this one serum replaces 3 (!) of my other serums! It's packed with all the right things! It is fragrance free but still retains a delicate, natural scent.

- Ashley R.

Skin is visibly brighter and texture has evened out! Talk about a summer glow in a bottle! Also using less products now! Quality over quantity!

- Gabi B.

“I'm not sure if it is possible, but my skin looks much more clear after on week of the Vital Serum! Count me as amazed!”

- Linda W.

“I'm really loving it! The serum has been so nourishing. I particularly love it under my eyes.”

- Scout S.

"I’ve been using this serum for about a month now, and I’m loving it. It feels like silk!"

- Katie J.

"I really like the smell, love the consistency, the way it goes on!"

- Julia M.

"I’m quite impressed! I’ve used the Vital Serum for a week & I’m actually seeing my dull skin look so hydrated!"

- Sabi D.

"I've been using the Vital Serum for the past month and it's been a great addition to my skincare routine. I love that there's no scent and it's not at all irritating to my skin, which can sometimes be sensitive to certain skincare products. I also love that it's hydrating, but not sticky."

- - Sophie E.