Hyaluronic Acid, Niacinamide, Lemon Rind Extract, Vitamin C & E Serum. Clean Beauty, Fragrance-free, non-gmo, cruelty-free, vegan, fragrance-free, paraben-free.
Hyaluronic Acid, Niacinamide, Lemon Rind Extract, Vitamin C & E Serum. Clean Beauty, Fragrance-free, non-gmo, cruelty-free, vegan, fragrance-free, paraben-free.
Hyaluronic Acid, Niacinamide, Lemon Rind Extract, Vitamin C & E Serum. Clean Beauty, Fragrance-free, non-gmo, cruelty-free, vegan, fragrance-free, paraben-free.
Hyaluronic Acid, Niacinamide, Lemon Rind Extract, Vitamin C & E Serum. Clean Beauty, Fragrance-free, non-gmo, cruelty-free, vegan, fragrance-free, paraben-free.
Hyaluronic Acid, Niacinamide, Lemon Rind Extract, Vitamin C & E Serum. Clean Beauty, Fragrance-free, non-gmo, cruelty-free, vegan, fragrance-free, paraben-free.

Vital Serum

1 fl oz - 30ml

Perfect for sensitive skin, including eczema, dermatitis, hyperpigmentation, & acne.

This serum is designed to deliver a high concentration of all-natural ingredients directly into the skin after cleansing to improve hydration, texture, and tone while also firming, promoting elasticity, and smoothing wrinkles.

*You’ll notice a light sudsy texture when gently massaging it in; this is the natural ingredients responding to one another. Keep massaging until fully absorbed

Made in Canada.

$88.00 CAD

- Free Shipping in Canada & USA. Local pickup available.

Key Ingredients

Component of skin tissue. A skin-replenishing ingredient that can boost skin’s moisture content, soothe, and defend against moisture loss.

A skin-restoring ingredient that can visibly improve the appearance of enlarged pores, uneven skin tones, fine lines, and dullness.

High in antioxidants. Shown to improve skin clarity by cleansing, exfoliating, and brightening, while targeting age spots, removing dead skin cells, and promoting elasticity.

When combined, they can improve the appearance of uneven skin tone, brighten dull complexion, and strengthen the skins defences against environmental damage. These antioxidants work well together as Vitamin C works optimally on the surface level, and Vitamin E tends to go deeper.

• AHA Fruit Complex (Bilberry Extract, Sugar Cane Extract, Orange Extract, Lemon Extract, Acer Saccharum) – 0.5%
• Multivitamin Liposomes (Phopholipids, Retinyl Palmitate, Tocopherol, Ascorbyl Palmitate, Beta Carotene) – 0.5%
• Green Tea Extract – 0.5%
• Euphrasia Extract – 1%
• Niacinamide – 1.5%
• Hyaluronic Acid – 0.5%

Aqua, Caprylyl/Capryl Glucoside, Polyglyceryl - 10 Laurate, Glycerin, Polyglyceryl-10 Oleate, Niacinamide, Citrus Medica Limonum (Lemon) Peel Extract, Euphrasia Officinalis Extract, Vaccinium Myrtillus (Bilberry) Extract, Saccharum Officinarum (Sugar Cane) Extract, Citrus Aurantium Dulcis (Orange) Fruit Extract, Citrus Limon (Lemon) Fruit Extract, Acer Saccharum (Sugar Maple) Extract, Phopholipids, Retinyl Palmitate, Tocopherol, Ascorbyl Palmitate, Beta Carotene, Hyaluronic Acid, Citrus Grandis (Grapefruit) Seed Extract, Camellia Sinensis (Green Tea) Leaf Extract, Aloe Barbadensis (Aloe Vera) Leaf Extract, Cucumis Sativus (Cucumber) Fruit Extract, Calendula Officinalis Flower Extract, Sodium Phytate, Benzyl Alcohol, Salicylic Acid, Sorbic Acid, Dehydroxanthan Gum

key ingredients image

How To Use

After cleansing, lightly massage a few drops on any area of clean skin before moisturizing during your AM & PM routines.

*Recommended areas include face, neck, chest, hands, or any areas that need improving.

"I absolutely love that the Vital Serum is able to deliver such clinically effective actives in a formula that is incredibly gentle for my sensitive skin. I've made the mistake of trying too many potent actives on my skin in the past, breaking down my skin barrier in the process. I have noticed improved skin texture and reduced hyperpigmentation/melasma, without any irritation, after using the Vital Serum for the past 3 months. Feels slightly sticky on application, but it almost instantly absorbs, leaving a smooth touch that is a great base for makeup."

- Kali M.

"The Vital Serum is the single best product I’ve ever put on my skin. It’s the only thing that leaves me free of dry patches (but without being oily) and my face just seems to love it. I didn’t know skincare could be this effective before I tried it!"

- Elizabeth E.

"These products leave you feeling like you just left the most clean and intentional spa experience, bringing harmony to your skin and soul; the non-scent, scent, provides one of the nicest interactions I have had with a product in a long time; If you want to feel fresh and glowing, then I highly recommend East 29th products." 

- A.Cluett, Facialist and Wellness space owner

"The Valia Cleanser is, hands down, one of the best gentle cleansers on the market. I have generally sensitive and slightly dry skin, and so many cleansers on the market (even "natural" ones) are overly aggressive and strip my skin barrier, resulting in inflamed/irritated skin. I have been using the Valia Cleanser for over 3 months now and absolutely love how it leaves my skin feeling incredibly clean but hydrated."

- Kali M.

"I love the unique, mist formula and applicator of Verse. If my skin needs an extra boost of hydration, I spray Verse all over my face before laying on Vital. The result is the ultimate dewy skin - perfect as a base for makeup or beautiful skin all on its own."

- Harriet M.

"The Valia Cleanser is soo gentle, it doesn't strip your skin, while leaving it feeling so soft and smooth after. It's a great cleanser for any skin type. I have dry skin, and this leaves my skin feeling hydrated afterwards. I love to use it as my second cleanse to get rid of any extra dirt and makeup. I love that it doesn't irritate my eyes, so I can use it to get rid of all my mascara. My husband also likes to use the cleanser under his beard. The packaging is so beautiful and I love that it's a neutral branding so he doesn't feel intimidated by a super girly product."

- Jessika N.

"I’ve been using the Vital Serum weekly, about 3x a week morning and night on my skin and absolutely love the results as well as various aspects of the product! From how lightweight the serum goes on when applying, to the quick absorption rate and reduction of appearance in my pores (especially on my cheeks) where my most problem area is. It doesn’t cause breakouts for me which is great as my skin is sensitive and it’s quickly became a part of my new skincare regimen."

- Abby F.

"The Vital Serum is my favourite product from East 29th. Hands down. For years, I would buy individual bottles of hyaluronic acid, niacinamide, & vitamin c. Vital packs all of these core ingredients into one powerful little bottle, making my AM & PM routine quicker & easier. Vital is the first serum to make a noticeable difference with my stubborn acne scars and blind pimples. It will always be integral to my skincare routine. "

- Harriet M.

"The Verse Lotion Mist is a lovely addition to the Valia Cleanser and Vital Serum routine. At first I wasn't sure how to use it - as a standalone moisturizer, or underneath something thicker - but I've since figured out how my skin responds to it. My slightly dry and sensitive skin loved the mist on hot summer days, as enough of a moisturizer on its own after cleansing and applying the serum. On dry days in the fall, I've been layering it under a slightly thicker moisturizer and I love that it's locking in the benefits of my other actives, while creating a nice base for some additional moisture."

- Kali M.

"My new favourite is the Verse Lotion Mist, and no one's more shocked than me! It absolutely soaks into my skin and moisturizes it on a deeper level without leaving any greasy residue on top. I have bangs and I can't tell you how nice it is to wake up in the morning with supple skin and not have my bangs greasy from a heavy cream moisturizer. And it lasts forever. I used to blow through tubes of creams, and this mist has outlived all of them while still nourishing my dry skin. Absolutely obsessed and really excited to leave this review!"

- Jamieson M.

"I've been using East 29th's 3-step skincare system for over 2 months now, and my skin has never been happier! These products are so light-weight, smooth, and soak right into your skin while leaving it feeling clean, moisturized, and nourished. I have barely experienced a hormonal breakout which is always a game-changer. I seriously can't go without these products in my life!"

- Montana T.

“I always love being honest, and especially with skincare because being acne prone, sometimes certain products don’t combine well with my skin. But I can honestly say that your products are pretty great. I especially love the lotion mist. It makes me skin feel super hydrated and keeps it nice and moist throughout the day. The cleanser is also fantastic and I love that it’s very low foam because foaming cleansers can be very drying. The serum is also great, I love applying it right after I spritz my skin with the lotion mist. Overall, I am quite impressed with your products. Very well done!”

- Brenda J. Licensed Esthetician

"This time of year my environmental allergies are brutal. My nose became raw from the artificial heat and blowing my nose over and over. I started using the Vital Serum over my raw nose and it calmed my skin and provided relief. It exceeded my expectations because after a few days of using the serum morning and evening it healed the cracked skin and smoothed the rough texture. I love the results! "

- MELANIE D.

"Giving the Vital Serum by East 29th a solid 10/10. I've been using it day & night over the past few weeks, and I've already noticed positive changes to my skin. If you're looking for a clean serum with visible results (brightness and overall clarity), then THIS IS IT!! East 29th is also a small business based in Vancouver, so that's just a bonus."

- Rochelle D.

"Wow! This stuff is game-changing. It almost has a stickiness to it at first but soaks in quickly and leaves my skin feeling nourished and strong. Zero greasiness or residue and my makeup goes on beautifully on top of it. I’ve noticed my skin feels stronger and the redness has been significantly reduced. All you need to do is look at founder Victoria Ferguson’s skin and trust me you’ll be SOLD on anything she creates. She has immaculate skin. I’m following her lead!"

- Maija S.

"I have been using East 29th full skincare system exclusively for over 6 weeks. I have been a loyal user of their Vital Serum for over a year now, so I had high expectations. However I was a little worried about the Verse Lotion Mist because my skin is super dry—I wasn't confident a mist would be enough. But I am really excited to report that I am absolutely addicted to this entire system!"

- Jamieson M.

"The Vital serum, is one of those products that is unlike anything else! It’s truly changed my skin for the better - I truly believe the Vital serum saved my skin! My skin was so dehydrated and my skin tone was uneven, redness - inflammation and now it’s toned and although I get the occasional breakout, it’s not nearly as bad as it would get before."

- Toby T.

"For someone with sensitive and acne-prone skin, the gentle, lightweight gel formula of the Valia Cleanser is perfect. Using Valia, my skin felt immediately cleaner & clearer while still maintaining a plump, hydrated feel. Valia melts makeup off with ease, without causing redness and irritation."

- Harriet M.

"I love a face mist, and I think the Verse Lotion Mist is now my all time favourite. It’s not tacky, or heavy. It is a wonderfully lightweight and is the perfect step to lock in all that beautiful moisture that the Vital Serum provides."

- Ranae M.

"The Vital Serum is EVERYTHING! It has worked its way into my everyday routine, and I couldn't live without it. It's so gentle, and gives you that glowy, dewy skin. After a few days of using it, I immediately notice my skin is more glowy, clear, brighter, and even. I also love that the ingredients are gentle enough to use with other stronger actives like AHAs."

- Jessika N.

"The Valia Cleanser is my absolute favourite - it leaves my very combination skin feeling super clean, without ever making it squeaky or dry. No small miracle."

- Claire L.

"They feel so thoughtfully curated and made, and I feel like they have all made such a difference with my skin. Especially the Vital Serum. I have mild acne scarring and I feel like they have lighted since using it."

- Ranae M.

"I was skeptical of the lotion mist at first, because I have dry skin and usually need a thicker product, but it is so awesome. 2-3 pumps and my skin was hydrated and had no dryness or tightness! I love how innovative the Lotion Mist is and it left my skin feeling hydrated, but not pore-clogging. It also works great on my husband's beard! Regular moisturizers just don't absorb past the hairs, but with the Lotion Mist, since it's so lightweight he can really massage it into the skin and hair. The ultimate couple's product!"

- Jessika N.

"The East 29th valia cleanser has been a refreshing addition to my skincare lineup! I love that it has all-natural ingredients so I know exactly what I'm putting onto my skin. I am also extremely obsessed with the Vital Serum and ever since using it I haven't looked back. It's one of my holy grail items. Happy to be supporting a local, female-owned company."

- SHARLA F.

"East 29th's Vital Serum is easily the most unique serum I've tried, with lemon rind extract as the star ingredient. I love it as a gentle detoxifying serum, and with consistent use, have noticed it reduces redness and kept my breakouts at bay. It has a thicker texture, yet easily absorbs into the skin, leaving it refreshed and nourished. It's natural, effective, and made locally - I'm in love!"

- Dorothy Y.

"Absolutely in LOVE with The Valia Cleanser. Super easy to dispense with the pump - a small but important detail! It feels luxurious yet effective, and leaves my skin feeling super clean and soft."

- Esther H.

"Got my hands on the vital serum, and so happy I did! The product itself is non greasy, it absorbs well into the skin and leaves your skin looking healthy. It is perfectly light enough to layer under other products. Apart from that, the packaging is quality and super cute. Definitely a small company I will continue to support and watch grow!"

- Lynnea K.

"The Valia Cleaner is light and removes my makeup effortlessly. There's zero film left behind, I truly feel like my skin is fresher after. The Vital Serum is my tried and true, my skin feels revitalized and bright after using it religiously. "

- Jamieson M.

"I have used the Vital Serum consistently every night and I always wake up in the morning with a refreshed and glowy skin. I cannot rave enough about this product and the results I have seen."

- Erika T.

"The Vital Serum definitely has a very interesting texture that I’ve never experienced before! However, it goes on beautifully and my skin just soaks it right up."

- Esther H.

"I like the Valia Cleanser a lot! I usually do a double cleanse, so I found that to be difficult for me since I usually use two products. But I found using this twice back to back really effective! The first cleanse felt like it broke up any makeup or grime that stick to my skin throughout the day and the second cleanse with it felt really clearing and CLEAN. I didn’t find any dryness after using it."

- Ranae M.

"My skin is visibly brighter and more even texture and colour wise since using the Vital Serum. The ingredients are amazing, it smells wonderful and it leaves my skin so plump and dewy. This serum is a staple in my morning routine and I am absolutely obsessed with it!"

- Lulu G.

"The Valia Cleanser is gentle and kind on skin, but it does the job so well. It cleans without drying my face out and I love that it doesn’t contain fragrance or any filler ingredients. Also bonus, it lasts a surprisingly long time!"

- Elizabeth E.

"I've been using the Vital Serum for the past month and it's been a great addition to my skincare routine. I love that there's no scent and it's not at all irritating to my skin, which can sometimes be sensitive to certain skincare products. I also love that it's hydrating, but not sticky."

- Sophie E.

"I'm now at that lovely age where the lines are coming in fast & furious, but most anti-aging products cause breakouts. I love how light & quickly absorbing the Vital Serum is, it's the only product I've found that brightens my skin without causing a single zit!"

- Claire L.

"After I wash my face, while my skin is still damp, I’ve applied a dropper full of the Vital Serum. I’ve been using this for the past few months and when I forget to use it, I breakout?! What is this magic? It definitely calms my skin when I use it regularly. I tend to get hyperpigmentation after I breakout (wearing a mask on set all day doesn’t help) and this is helped to fade those spots!"

- Monica L. Makeup Artist

"Light and clean but really gets the job done! This cleanser makes my skin feel so clean without drying it out at all. It feels like a natural skincare product but works like a science-based product."

- Maija S.

"I am loving the vital serum & lotion mist. The serum works SO well for my skin and has become a part of my day and night routine. I have combination skin and can get enlarged pores, especially when I’m tired. The serum has really helped with my pores and I haven’t had any breakouts! Including during a crazy work week and long flights - all while wearing masks. The lotion mist is really invigorating and leaves my skin feeling dewy and invigorated. I’m very happy with these products. Thank you East 29th."

- Hannah L.

"I have been LOVING this Serum. The texture is so beautiful. Not too watery, and not too thick - it is literally my perfect serum that is ultra gentle! It leaves my skin feeling so smooth, plumped up, hydrated & supple! I love to put this on the tops of my hands as well and Ive noticed a huge difference in hydration, spots, and the overall health of my hands. And most importantly, its filled with the most incredible ingredients. I cannot say enough good things about this serum. She is a must in my opinion!"

- Cassandra R.

"The Verse Lotion Mist is the lightest most hydrating moisturizer. I use it as my last step before I do my makeup in the morning and the step right before putting on an oil in the evening. Between this and the other 2 products from East 29th my skin looks and feels so hydrated, bright, and clear."

- Lulu G.

“I am absolutely amazed. I've used the Vital Serum for 3 days now and my face has never felt so soft and healthy. I feel like I'm glowing.”

- Nerissa M.

"I have been using the Valia cleanser morning and night for the last 4 months and my skin has never felt better. Every cleanser I've ever used has left my skin feeling tight and stripped after cleansing but with this one my skin just feels clean, plump, and hydrated."

- Lulu G.

“I am loving it so much! I always use it in the evening and wake up with the softest skin.”

- Kelsey A.

“Since starting to use East 29th the Vital Serum my skin has never looked or felt better! It looks hydrated, clean and fresh. I love this product so much.”

- Nikki S

"It's silky and light out of the bottle; and has legitimately improved the texture and feel of my skin. So thankful to have found East 29th!"

- Matthew B.

The Vital Serum is rich and fast absorbing! I love the fact this one serum replaces 3 (!) of my other serums! It's packed with all the right things! It is fragrance free but still retains a delicate, natural scent.

- Ashley R.

Skin is visibly brighter and texture has evened out! Talk about a summer glow in a bottle! Also using less products now! Quality over quantity!

- Gabi B.

“I love it. I’ve been using it before bed and have been waking up with hydrated and soft skin.”

- Nicole Z

“I'm not sure if it is possible, but my skin looks much more clear after on week of the Vital Serum! Count me as amazed!”

- Linda W.

“I'm really loving it! The serum has been so nourishing. I particularly love it under my eyes.”

- Scout S.

"I’ve been using this serum for about a month now, and I’m loving it. It feels like silk!"

- Katie J.

"I really like the smell, love the consistency, the way it goes on!"

- Julia M.

"I’m quite impressed! I’ve used the Vital Serum for a week & I’m actually seeing my dull skin look so hydrated!"

- Sabi D.