East 29th is an all natural skin-care brand that realized it’s potential exploring the physical and mental health benefits associated with adding lemon rinds in various forms into our daily lives.

Our Vision: To not only work on being softer on ourselves, but to also create a solution that would make our skin feel softer, too.

The Facts: Lemon rinds are high in antioxidants and potassium, which assists in creating a smooth electrical transmission in your brain & nervous system that helps reduce depression, and anxiety. When used in your skin-care routine, lemon rinds help cleanse, lighten, & brighten while stimulating new skin growth.

East 29th is a minimalistic, essential solution for open-minded individuals, regardless of gender, who believe in taking care of ourselves inside and out.

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