Natural Confidence:
FROM SKIN TO SELF,
WE CARE.

Shop

East 29th is creating a world combining skincare with self-care, to build a movement that embodies being softer inside out.

The Vital Serum

Designed to simplify your routine by combining Hyaluronic Acid, Niacinamide, Lemon Rind Extract with Vitamins C & E to create the essential all-in-one serum.

Order Now

Get To Know Us

We’re creating a movement that embodies being softer inside & out.

Learn More

We Are Natural Confidence

Order Now