Vegan skincare made in canada. Eco-friendly glass bottle. Hyaluronic acid, niacinamide, vitamin c, vitamin e, lemon rind extract serum.

formulas for
sensitive skin

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Fragrance-Free, Cruelty-Free, Vegan
Female-founded, gender-inclusive, focusing on mental health and bringing awareness to the clean beauty movement while simplifying routines.

Poetry for your skin

East 29th combines skincare with self-care, to build a movement that embodies being softer inside out.

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From skin to self, we care

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Hyaluronic Acid, Niacinamide, Vitamin C, Vitamin E, Lemon Rind Extract Serum in eco-friendly amber glass Skincare bottle.