Natural Confidence:
FROM SKIN TO SELF,
WE CARE.

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East 29th is creating a world combining skincare with self-care, to build a movement that embodies being softer inside out.

The Vital Serum

Designed to simplify your routine by combining Hyaluronic Acid, Niacinamide, Lemon Rind Extract with Vitamins C & E to create the essential all-in-one serum.

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Derived from
Natural Ingredients

We understand the importance of using natural ingredients that support being a part of the clean beauty movement while also implementing minimalistic and essential solutions to your  skincare needs.

Clean Beauty

With the health of our bodies and environment in mind, our products are made with a conscious collection of ethically  sourced ingredients.

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We’re creating a movement that embodies being softer inside & out.

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We Are Natural Confidence