The Essentials - Apricot, valia-cleanser, verse-lotion-mist,
The Essentials - Apricot, valia-cleanser, verse-lotion-mist,

The Essentials | Fragrance Free Skincare

Introducing The Essentials, a curated selection of skincare products designed to promote and maintain healthy, radiant skin. The collection includes the Vital Serum, Valia Cleanser, and Verse Lotion Mist each thoughtfully formulated for sensitive skin. The plant-based products prevent and reduce redness, and target various skin conditions and concerns, such as eczema, fine lines, hyperpigmentation, and so much more.

All our skincare products are fragrance-free, made in Canada and ship in eco-friendly mailers.

VITAL SERUM - 1 fl oz - 30ml

This serum is designed to deliver a high concentration of all-natural ingredients directly into the skin after cleansing to improve hydration, texture, and tone while also firming, promoting elasticity, and smoothing wrinkles.

*You’ll notice a light sudsy texture when gently massaging it in; this is the natural ingredients responding to one another. Keep massaging until fully absorbed  

VALIA CLEANSER - 4 fl oz - 118ml

This lightweight gel cleanser is designed with all-natural ingredients to deeply cleanse and purify the skin by removing dirt, absorbing oil, improving texture and tone while firming and replenishing the skin’s moisture barrier.

*Helps prevent dryness, skin conditions like eczema, rosacea, and dermatitis, reduce redness and irritation, decrease inflammation, and acne.

VERSE LOTION MIST - 4 fl oz - 118ml

This lotion mist is designed with all-natural ingredients to improve hydration, elasticity, and calm visible redness while firming, brightening dull skin, and protecting the skin’s moisture barrier.

ALL ORDERS PLACED BETWEEN 12/20/2024 - 01/06/2025 WILL SHIP ON 01/06/2025

$158.00 CAD

Free Shipping in Canada & USA. Local pickup available.
Made in Canada and come in eco-friendly mailers.

Vital Serum | Hyperpigmentation Serum

Component of skin tissue. A skin-replenishing ingredient that can boost skin’s moisture content, soothe, and defend against moisture loss.

A skin-restoring ingredient that can visibly improve the appearance of enlarged pores, uneven skin tones, fine lines, and dullness.

High in antioxidants. Shown to improve skin clarity by cleansing, exfoliating, and brightening, while targeting age spots, removing dead skin cells, and promoting elasticity.

When combined, they can improve the appearance of uneven skin tone, brighten dull complexion, and strengthen the skins defences against environmental damage. These antioxidants work well together as Vitamin C works optimally on the surface level, and Vitamin E tends to go deeper.

• AHA Fruit Complex (Bilberry Extract, Sugar Cane Extract, Orange Extract, Lemon Extract, Acer Saccharum) – 0.5%
• Multivitamin Liposomes (Phospholipids, Retinyl Palmitate, Tocopherol, Ascorbyl Palmitate, Beta Carotene) – 0.5%
• Lemon Rind Extract – 1.20%
• Green Tea Extract – 0.5%
• Euphrasia Extract – 1%
• Niacinamide – 1.5%
• Hyaluronic Acid – 0.5%

Aqua, Caprylyl/Capryl Glucoside, Polyglyceryl - 10 Laurate, Glycerin, Polyglyceryl-10 Oleate, Niacinamide, Citrus Medica Limonum (Lemon) Peel Extract, Euphrasia Officinalis Extract, Vaccinium Myrtillus (Bilberry) Extract, Saccharum Officinarum (Sugar Cane) Extract, Citrus Aurantium Dulcis (Orange) Fruit Extract, Citrus Limon (Lemon) Fruit Extract, Acer Saccharum (Sugar Maple) Extract, Phospholipids, Retinyl Palmitate, Tocopherol, Ascorbyl Palmitate, Beta Carotene, Hyaluronic Acid, Citrus Grandis (Grapefruit) Seed Extract, Camellia Sinensis (Green Tea) Leaf Extract, Aloe Barbadensis (Aloe Vera) Leaf Extract, Cucumis Sativus (Cucumber) Fruit Extract, Calendula Officinalis Flower Extract, Sodium Phytate, Benzyl Alcohol, Salicylic Acid, Sorbic Acid, Dehydroxanthan Gum

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Valia Cleanser | For Sensitive Skin

High in antioxidants. Shown to improve skin clarity by cleansing, exfoliating, and brightening, while targeting age spots, removing dead skin cells, and promoting elasticity.

A rich source of antioxidants that contains an especially high content of vitamins A, C, and E. Sea Buckthorn Extract is a great natural cleanser and exfoliant that helps strengthen the skin’s moisture barrier. Shown to improve texture and tone while stimulating collagen, and promoting elasticity.

This antioxidant has balancing, toning properties to improve the appearance of uneven complexions and defend the skin’s barrier from environmental pollution. High in tannins, phenolic acids, flavonoids, and various minerals, all of which help soothe the skin. Willow Bark Extract contains salicin—from which salicylic acid is derived—this versatile ingredient is both anti-inflammatory and antibacterial, clearing pores and alleviating acne and irritation. A natural exfoliant, salicin sloughs off dead skin cells and clears pores to reveal a more radiant, clear complexion. Salicin’s anti-inflammatory effects have also been shown to soften fine lines, reduce the appearance of pores, and even out skin tone while promoting increased firmness.

Ceramides are lipids (fat molecules) found naturally in the outermost layer of the skin. They are fatty acids that maintain the skin barrier and retain moisture, keeping the skin hydrated. Ceramides help hold the skin together by forming a protective layer that limits moisture loss and protects against visible damage from pollution and other environmental stressors. They are critical for an effective skin barrier function. Because they’re naturally a part of your skin, ceramides are ideal for all skin types—even the most sensitive, breakout-prone, or oily skin.

Ceramides help prevent dryness, skin conditions like eczema, rosacea, and dermatitis, reduce redness and irritation, decrease inflammation, and help acne.

• Vegetable Ceramides – 5%
• Lemon Rind Extract – 2%
• Sea Buckthorn Extract – 2%
• Willow Bark Extract – 1%

Aqua, Decyl Glucoside, Glycerin, Glycosphingolipids, Citrus Limon (Lemon) Peel Extract, Euphrasia Officinalis Extract-Eyebright, Hedychium Coronarium RootExtract–Hawaiian White Ginger, Salix Alba Bark Extract–Willow Bark, Citrus Medica Limonum Extract, Sambucus Nigra Fruit Extract–Elderberry, Hippophae Rhamnoides Fruit Extract–Sea Buckthorn, Sodium Hyaluronate, Dehydroxanthan Gum, Salicylic Acid, Sorbic Acid, Benzyl Alcohol

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Verse Lotion Mist | Moisturizing Spray

High in antioxidants. Shown to improve skin clarity by cleansing, exfoliating, and brightening, while targeting age spots, removing dead skin cells, and promoting elasticity.

A rich source of antioxidants that contains an especially high content of vitamins A, C, and E. Sea Buckthorn Extract is a great natural cleanser and exfoliant that helps strengthen the skin’s moisture barrier. Shown to improve texture and tone while stimulating collagen and promoting elasticity.

Brown algae with hydrophilic and protective properties that contain polysaccharides (alginates and laminarin) that are attracted to water with decongestant and lipid-reducing actions to help protect and soothe the skin. Their antioxidants soothe congested skin by maintaining healthy levels of collagen, fighting against free radicals, and combating the effects of dirty, polluted air.

A rich source of antioxidants, minerals, and B vitamins (B1, B2, B5, B12.) Ginseng Extract contains a large number of phytonutrients, which can stimulate and activate the skin’s metabolism. Its anti-inflammatory properties and ability to naturally balance oil production helps calm redness, puffiness and protect the skin from free radical damage, making it suitable for sensitive skin.

Ceramides are lipids (fat molecules) found naturally in the outermost layer of the skin. They are fatty acids that maintain the skin barrier and retain moisture, keeping the skin hydrated. Ceramides help hold the skin together by forming a protective layer that limits moisture loss and protects against visible damage from pollution and other environmental stressors. They are critical for an effective skin barrier function. Because they’re naturally a part of your skin, ceramides are ideal for all skin types—even the most sensitive, breakout-prone, or oily skin.

Ceramides help prevent dryness, skin conditions like eczema, rosacea, and dermatitis, reduce redness and irritation, decrease inflammation, and help acne.

• Vegetable Ceramides – 3%
• Lemon Rind Extract – 0.5%
• Sea Buckthorn Extract – 0.5%
• Sugar Kelp - Laminaria Saccharina Extract – 0.5%
• Ginseng Extract – 0.5%

Aqua, Glycerin, Glycosphingolipids, Propanediol, Citrus Limon (Lemon) Peel Extract, Citrus Limon Fruit Extract, Panax Ginseng Root Extract, Caffeine, Laminaria Saccharina Extract – Sugar Kelp, Citrus Aurantium Dulcis Fruit Extract, Citrus Grandis (Grapefruit) Seed Extract, Cucumis Sativus (Cucumber) Fruit Extract, Aloe Barbadensis Leaf Extract, Hippophae Rhamnoides Fruit Extract – Sea Buckthorn, Sodium Hyaluronate, Ethylhexylglycerin, Potassium Sorbate

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How To Use

After cleansing, lightly massage a few drops on any area of clean skin before moisturizing during your AM & PM routines.

*Recommended areas include face, neck, chest, hands, or any areas that need improving.

Gently massage 2-3 pumps onto damp skin and rinse thoroughly with warm water. Follow with serum and moisturizer. For best results, use twice daily covering your face, neck, and chest.

*Recommended areas include face, neck, chest, hands, or any areas that need cleansing.

Mist onto applicator of choice or directly onto clean skin covering the face, neck, and chest at the beginning or end of your routine. For best results, use twice daily after cleansing and serum application to lock in the benefits. Apply throughout the day as necessary.

"I absolutely love that the Vital Serum is able to deliver such clinically effective actives in a formula that is incredibly gentle for my sensitive skin. I've made the mistake of trying too many potent actives on my skin in the past, breaking down my skin barrier in the process. I have noticed improved skin texture and reduced hyperpigmentation/melasma, without any irritation, after using the Vital Serum for the past 3 months. Feels slightly sticky on application, but it almost instantly absorbs, leaving a smooth touch that is a great base for makeup."

- Kali M. NATUROPATH

"I started the Vital serum daily for 40 days twice a day. To my amazement my skin never felt dry or dehydrated and it started to get visibly more even and firm. People would compliment me on my skin and the sun damage from decades of loving the sun and hating sunblock was almost inevitable. I'm on my 4th bottle now and have all my favourite clients on it. It's absolutely magical. I call it a face lift in a bottle."

- MATIN MAULAWIZADA, MAKEUP ARTIST

"I am incredibly impressed with the Vital Serum! After using it for six week, I am over the moon with the results! I tried it to see if it would help my post-acne hyperpigmentation, and not only did it dramatically improve it in only six weeks, it also softened fine lines on my forehead and shrunk the pores on my cheeks! My favourite result, however, is the *GLOW* it has given to my skin, and that I haven't had a cystic acne breakout since using it - unheard of for my skin! I have so much more confidence in going out without makeup now (I have barely touched my concealer in six weeks)! I can't wait for the next bottle - I ordered it right away!

- Michelle M.

"I was skeptical to try East 29th initially even though I have heard great things about them. Clean and sustainable, something we value. I didn’t want it to be one of those products that doesn’t deliver results. We’ve tried so many different products that doesn’t live up to their promises.  My little girl has eczema on her hands which occasionally flares up (especially during winter).  She is a bit conscious when it gets really ugly.  When I saw that they were offering a 6 week trial, I decided to give them a try. We used the Vital Serum and moisture mist together.  After the first week, her eczema has improved significantly. Her scratching, redness and swelling reduced. We’ve come a long way after 6 weeks and her eczema is under control and her skin has improved significantly.  I would recommend this to anyone that suffers from eczema, skin irritation or just seeking efficacious clean beauty products. Truly great products to invest in."

- NANCY W.

"The Vital Serum is the single best product I’ve ever put on my skin. It’s the only thing that leaves me free of dry patches (but without being oily) and my face just seems to love it. I didn’t know skincare could be this effective before I tried it!"

- Elizabeth E.

"These products leave you feeling like you just left the most clean and intentional spa experience, bringing harmony to your skin and soul; the non-scent, scent, provides one of the nicest interactions I have had with a product in a long time; If you want to feel fresh and glowing, then I highly recommend East 29th products." 

- A.Cluett, Facialist and Wellness space owner

"The Valia Cleanser is, hands down, one of the best gentle cleansers on the market. I have generally sensitive and slightly dry skin, and so many cleansers on the market (even "natural" ones) are overly aggressive and strip my skin barrier, resulting in inflamed/irritated skin. I have been using the Valia Cleanser for over 3 months now and absolutely love how it leaves my skin feeling incredibly clean but hydrated."

- Kali M. NATUROPATH

“I cannot live without this lovely serum! I have very dry, sensitive skin, & this is one of the few serums I've been able to use as often as I'd like whenever I need it. It applies very well to the skin & absorbs easily, never leaving any sort of oily residue. I've been using this serum for 3 years now & swear by it! I've even used it on my 8 year olds eczema on his cheek, & my 5 year olds eczema on her arm & it's helped both of them tremendously. It's also greatly reduced the appearance of my age spots and pregnancy spot. I can't recommend this amazing product enough!! I don't splurge on any other high end products for myself, but this one is a MUST.”

- Laura C.

"Recently, as an adult, I began to experience acne for the first time in my life. Products on the market can be overwhelming, as well as figuring out what combination of products to use. East 29th's Vital Serum came across my plate via Instagram and I figured since it served as a 3-in-1 product that it was a no-brainer for me to try out. My first impression was one of delight, the serum's foamy aspect feels incredibly satisfying to use and the gentle scent was perfect for my sensitive skin/nose. I initially focused the use of the serum on my pigmentation caused by acne scars (and picking, oops guilty!) and noticed within just a few days that it was beginning to make my spots look clearer and smoother. I now use the serum on a greater surface of my skin and have noticed that even my under eyes are brighter than they were a few months ago. I can attribute my overall health/wellness improvements to the vital serum as my damaged skin had a huge impact on my day-to-day life! The Vital Serum will remain a vital part of my skincare routine. "

- Julia H.

"I love the unique, mist formula and applicator of Verse. If my skin needs an extra boost of hydration, I spray Verse all over my face before laying on Vital. The result is the ultimate dewy skin - perfect as a base for makeup or beautiful skin all on its own."

- Harriet M.

"The Valia Cleanser is soo gentle, it doesn't strip your skin, while leaving it feeling so soft and smooth after. It's a great cleanser for any skin type. I have dry skin, and this leaves my skin feeling hydrated afterwards. I love to use it as my second cleanse to get rid of any extra dirt and makeup. I love that it doesn't irritate my eyes, so I can use it to get rid of all my mascara. My husband also likes to use the cleanser under his beard. The packaging is so beautiful and I love that it's a neutral branding so he doesn't feel intimidated by a super girly product."

- Jessika N.

"I’ve been using the Vital Serum weekly, about 3x a week morning and night on my skin and absolutely love the results as well as various aspects of the product! From how lightweight the serum goes on when applying, to the quick absorption rate and reduction of appearance in my pores (especially on my cheeks) where my most problem area is. It doesn’t cause breakouts for me which is great as my skin is sensitive and it’s quickly became a part of my new skincare regimen."

- Abby F.

"This well crafted serum is easy and enjoyable to use. It has a light, clean scent and spreads on smoothly without any tackiness or irritation. Love the simplicity of use; once in the am and once in the pm, replacing my usual concoction of 3-4 bottles. It helped brighten my dull skin, and ensured my skin stayed hydrated through this winter, keeping fine lines at bay."

- Lisa P.

"The Vital Serum is my favourite product from East 29th. Hands down. For years, I would buy individual bottles of hyaluronic acid, niacinamide, & vitamin c. Vital packs all of these core ingredients into one powerful little bottle, making my AM & PM routine quicker & easier. Vital is the first serum to make a noticeable difference with my stubborn acne scars and blind pimples. It will always be integral to my skincare routine. "

- Harriet M.

"I've gotten excellent feedback already from friends and clients. For me personally it was a game changer. Pore size significant reduction, skin feels tighter, sunspots/dark spots are getting less visible. And number one important to me is it is cruelty-free with clean ingredients and no greenwashing. This is a excellent clean product. I can promise you I won't be using anything else. Thank you for this excellent product."

- ANNETTE P.

"I am above & beyond impressed with the East 29th Vital Serum. While I never had adolescent acne, I had a particularly bad case of adult acne that left me with scarring & a fear of trying new face care products. In addition to acne, spending a significant amount of time in the ocean with the wrong sun screen resulted in hyperpigmentation in my t-zone, cheekbones, upper lip, & chin. Up until now I had committed to my adage of staying with the tried and true that admittedly had average results and I am so glad I diverted away from it. The improvement in my complexion was noticeable within the first couple weeks, & now that I have nearly finished the bottle I am astounded with how even my skin tone has become (with a realization of how uneven it was before). The hyperpigmentation is barely noticeable, and I cannot wait until the summer to see just how much my skin has improved when I'm tanned. Others seem to notice the difference as well but can't put their finger on it and tell me that I 'look very rested.' I am now a committed user of Vital serum and strongly recommend investing in your face!"

- CAITLIN H.

"I have used morning and night for 6 weeks, and in relatively a short time I have definitely noticed a change in my skin.   Dark spots have definitely gotten lighter and my over all skin has improved.  I’m excited to see with continued  use of this product, the results and even more improvement."

- Wendy J.

"The Verse Lotion Mist is a lovely addition to the Valia Cleanser and Vital Serum routine. At first I wasn't sure how to use it - as a standalone moisturizer, or underneath something thicker - but I've since figured out how my skin responds to it. My slightly dry and sensitive skin loved the mist on hot summer days, as enough of a moisturizer on its own after cleansing and applying the serum. On dry days in the fall, I've been layering it under a slightly thicker moisturizer and I love that it's locking in the benefits of my other actives, while creating a nice base for some additional moisture."

- Kali M.

"My new favourite is the Verse Lotion Mist, and no one's more shocked than me! It absolutely soaks into my skin and moisturizes it on a deeper level without leaving any greasy residue on top. I have bangs and I can't tell you how nice it is to wake up in the morning with supple skin and not have my bangs greasy from a heavy cream moisturizer. And it lasts forever. I used to blow through tubes of creams, and this mist has outlived all of them while still nourishing my dry skin. Absolutely obsessed and really excited to leave this review!"

- Jamieson M.

"I've been using East 29th's 3-step skincare system for over 2 months now, and my skin has never been happier! These products are so light-weight, smooth, and soak right into your skin while leaving it feeling clean, moisturized, and nourished. I have barely experienced a hormonal breakout which is always a game-changer. I seriously can't go without these products in my life!"

- Montana T.

“I always love being honest, and especially with skincare because being acne prone, sometimes certain products don’t combine well with my skin. But I can honestly say that your products are pretty great. I especially love the lotion mist. It makes me skin feel super hydrated and keeps it nice and moist throughout the day. The cleanser is also fantastic and I love that it’s very low foam because foaming cleansers can be very drying. The serum is also great, I love applying it right after I spritz my skin with the lotion mist. Overall, I am quite impressed with your products. Very well done!”

- Brenda J. Licensed Esthetician

"The Vital Serum is incredible! It not only significantly reduced my eczema but it healed the skin around the eczema that's been irritated for years! With young kids and a pandemic, I wash my hands a lot, and the ONLY thing that's managed to help my skin keep up is this serum."

- Mairin D.

"This time of year my environmental allergies are brutal. My nose became raw from the artificial heat and blowing my nose over and over. I started using the Vital Serum over my raw nose and it calmed my skin and provided relief. It exceeded my expectations because after a few days of using the serum morning and evening it healed the cracked skin and smoothed the rough texture. I love the results! "

- MELANIE D.

"Giving the Vital Serum by East 29th a solid 10/10. I've been using it day & night over the past few weeks, and I've already noticed positive changes to my skin. If you're looking for a clean serum with visible results (brightness and overall clarity), then THIS IS IT!! East 29th is also a small business based in Vancouver, so that's just a bonus."

- Rochelle D.

"Wow! This stuff is game-changing. It almost has a stickiness to it at first but soaks in quickly and leaves my skin feeling nourished and strong. Zero greasiness or residue and my makeup goes on beautifully on top of it. I’ve noticed my skin feels stronger and the redness has been significantly reduced. All you need to do is look at founder Victoria Ferguson’s skin and trust me you’ll be SOLD on anything she creates. She has immaculate skin. I’m following her lead!"

- Maija S.

"I have been using East 29th full skincare system exclusively for over 6 weeks. I have been a loyal user of their Vital Serum for over a year now, so I had high expectations. However I was a little worried about the Verse Lotion Mist because my skin is super dry—I wasn't confident a mist would be enough. But I am really excited to report that I am absolutely addicted to this entire system!"

- Jamieson M.

"The Vital serum, is one of those products that is unlike anything else! It’s truly changed my skin for the better - I truly believe the Vital serum saved my skin! My skin was so dehydrated and my skin tone was uneven, redness - inflammation and now it’s toned and although I get the occasional breakout, it’s not nearly as bad as it would get before."

- Toby T.

"For someone with sensitive and acne-prone skin, the gentle, lightweight gel formula of the Valia Cleanser is perfect. Using Valia, my skin felt immediately cleaner & clearer while still maintaining a plump, hydrated feel. Valia melts makeup off with ease, without causing redness and irritation."

- Harriet M.

"I love a face mist, and I think the Verse Lotion Mist is now my all time favourite. It’s not tacky, or heavy. It is a wonderfully lightweight and is the perfect step to lock in all that beautiful moisture that the Vital Serum provides."

- Ranae M.

"The Vital Serum is EVERYTHING! It has worked its way into my everyday routine, and I couldn't live without it. It's so gentle, and gives you that glowy, dewy skin. After a few days of using it, I immediately notice my skin is more glowy, clear, brighter, and even. I also love that the ingredients are gentle enough to use with other stronger actives like AHAs."

- Jessika N.

"The Valia Cleanser is my absolute favourite - it leaves my very combination skin feeling super clean, without ever making it squeaky or dry. No small miracle."

- Claire L.

"They feel so thoughtfully curated and made, and I feel like they have all made such a difference with my skin. Especially the Vital Serum. I have mild acne scarring and I feel like they have lighted since using it."

- Ranae M.

"I was skeptical of the lotion mist at first, because I have dry skin and usually need a thicker product, but it is so awesome. 2-3 pumps and my skin was hydrated and had no dryness or tightness! I love how innovative the Lotion Mist is and it left my skin feeling hydrated, but not pore-clogging. It also works great on my husband's beard! Regular moisturizers just don't absorb past the hairs, but with the Lotion Mist, since it's so lightweight he can really massage it into the skin and hair. The ultimate couple's product!"

- Jessika N.

"The East 29th valia cleanser has been a refreshing addition to my skincare lineup! I love that it has all-natural ingredients so I know exactly what I'm putting onto my skin. I am also extremely obsessed with the Vital Serum and ever since using it I haven't looked back. It's one of my holy grail items. Happy to be supporting a local, female-owned company."

- SHARLA F.

"East 29th's Vital Serum is easily the most unique serum I've tried, with lemon rind extract as the star ingredient. I love it as a gentle detoxifying serum, and with consistent use, have noticed it reduces redness and kept my breakouts at bay. It has a thicker texture, yet easily absorbs into the skin, leaving it refreshed and nourished. It's natural, effective, and made locally - I'm in love!"

- Dorothy Y.

"Absolutely in LOVE with The Valia Cleanser. Super easy to dispense with the pump - a small but important detail! It feels luxurious yet effective, and leaves my skin feeling super clean and soft."

- Esther H.

"Got my hands on the vital serum, and so happy I did! The product itself is non greasy, it absorbs well into the skin and leaves your skin looking healthy. It is perfectly light enough to layer under other products. Apart from that, the packaging is quality and super cute. Definitely a small company I will continue to support and watch grow!"

- Lynnea K.

"The Valia Cleaner is light and removes my makeup effortlessly. There's zero film left behind, I truly feel like my skin is fresher after. The Vital Serum is my tried and true, my skin feels revitalized and bright after using it religiously. "

- Jamieson M.

"I have used the Vital Serum consistently every night and I always wake up in the morning with a refreshed and glowy skin. I cannot rave enough about this product and the results I have seen."

- Erika T.

"The Vital Serum definitely has a very interesting texture that I’ve never experienced before! However, it goes on beautifully and my skin just soaks it right up."

- Esther H.

"I like the Valia Cleanser a lot! I usually do a double cleanse, so I found that to be difficult for me since I usually use two products. But I found using this twice back to back really effective! The first cleanse felt like it broke up any makeup or grime that stick to my skin throughout the day and the second cleanse with it felt really clearing and CLEAN. I didn’t find any dryness after using it."

- Ranae M.

"My skin is visibly brighter and more even texture and colour wise since using the Vital Serum. The ingredients are amazing, it smells wonderful and it leaves my skin so plump and dewy. This serum is a staple in my morning routine and I am absolutely obsessed with it!"

- Lulu G.

"I really enjoyed using the Vital serum. I noticed a brightness in my skin pretty quickly and others noticed as well. I really feel that my jawline is tighter and the over all look of my skin is healthier!"

- Megan G.

"The Valia Cleanser is gentle and kind on skin, but it does the job so well. It cleans without drying my face out and I love that it doesn’t contain fragrance or any filler ingredients. Also bonus, it lasts a surprisingly long time!"

- Elizabeth E.

"I've been using the Vital Serum for the past month and it's been a great addition to my skincare routine. I love that there's no scent and it's not at all irritating to my skin, which can sometimes be sensitive to certain skincare products. I also love that it's hydrating, but not sticky."

- Sophie E.

"I'm now at that lovely age where the lines are coming in fast & furious, but most anti-aging products cause breakouts. I love how light & quickly absorbing the Vital Serum is, it's the only product I've found that brightens my skin without causing a single zit!"

- Claire L.

"After I wash my face, while my skin is still damp, I’ve applied a dropper full of the Vital Serum. I’ve been using this for the past few months and when I forget to use it, I breakout?! What is this magic? It definitely calms my skin when I use it regularly. I tend to get hyperpigmentation after I breakout (wearing a mask on set all day doesn’t help) and this is helped to fade those spots!"

- Monica L. Makeup Artist

"Light and clean but really gets the job done! This cleanser makes my skin feel so clean without drying it out at all. It feels like a natural skincare product but works like a science-based product."

- Maija S.

"I am loving the vital serum & lotion mist. The serum works SO well for my skin and has become a part of my day and night routine. I have combination skin and can get enlarged pores, especially when I’m tired. The serum has really helped with my pores and I haven’t had any breakouts! Including during a crazy work week and long flights - all while wearing masks. The lotion mist is really invigorating and leaves my skin feeling dewy and invigorated. I’m very happy with these products. Thank you East 29th."

- Hannah L.

"I have been LOVING this Serum. The texture is so beautiful. Not too watery, and not too thick - it is literally my perfect serum that is ultra gentle! It leaves my skin feeling so smooth, plumped up, hydrated & supple! I love to put this on the tops of my hands as well and Ive noticed a huge difference in hydration, spots, and the overall health of my hands. And most importantly, its filled with the most incredible ingredients. I cannot say enough good things about this serum. She is a must in my opinion!"

- Cassandra R.

"The Verse Lotion Mist is the lightest most hydrating moisturizer. I use it as my last step before I do my makeup in the morning and the step right before putting on an oil in the evening. Between this and the other 2 products from East 29th my skin looks and feels so hydrated, bright, and clear."

- Lulu G.

“I am absolutely amazed. I've used the Vital Serum for 3 days now and my face has never felt so soft and healthy. I feel like I'm glowing.”

- Nerissa M.

"I have been using the Valia cleanser morning and night for the last 4 months and my skin has never felt better. Every cleanser I've ever used has left my skin feeling tight and stripped after cleansing but with this one my skin just feels clean, plump, and hydrated."

- Lulu G.

“I am loving it so much! I always use it in the evening and wake up with the softest skin.”

- Kelsey A.

“Since starting to use East 29th the Vital Serum my skin has never looked or felt better! It looks hydrated, clean and fresh. I love this product so much.”

- Nikki S

"It's silky and light out of the bottle; and has legitimately improved the texture and feel of my skin. So thankful to have found East 29th!"

- Matthew B.

"The Vital Serum is rich and fast absorbing! I love the fact this one serum replaces 3 (!) of my other serums! It's packed with all the right things! It is fragrance free but still retains a delicate, natural scent."

- Ashley R.

"Skin is visibly brighter and texture has evened out! Talk about a summer glow in a bottle! Also using less products now! Quality over quantity!"

- Gabi B.

“I love it. I’ve been using it before bed and have been waking up with hydrated and soft skin.”

- Nicole Z

“I'm not sure if it is possible, but my skin looks much more clear after on week of the Vital Serum! Count me as amazed!”

- Linda W.

“I'm really loving it! The serum has been so nourishing. I particularly love it under my eyes.”

- Scout S.

"I’ve been using this serum for about a month now, and I’m loving it. It feels like silk!"

- Katie J.

"I really like the smell, love the consistency, the way it goes on!"

- Julia M.

"I’m quite impressed! I’ve used the Vital Serum for a week & I’m actually seeing my dull skin look so hydrated!"

- Sabi D.

"All 3 products feel so gentle but effective. I like to gua sha in the shower and the Valia Cleanser is such a perfect product for that. I’ve been using the Vital Serum on clients as well, as part of my skip prep, and it’s been great."

- Nimai A. Makeup Artist

"I’ve noticed a lot less inflammation, redness and over all my pores and skin look so clear! I've been suffering from hormonal acne flare ups on my neck, and finally I was able to get micro needling done because I have no active breakouts as of right now! It’s incredible! My boyfriend has really bad eczema and has been using it too, he has super sensitive skin and everything always stings for him, but the serum and face wash have been so great!"

- Kelly N. Makeup Artist

"I’ve been using the Vital Serum for 2 months and it’s made a huge difference in my skin! I’m quite sensitive so I typically stay away from actives and serums as it usually makes my skin worse, but since using this serum I’ve noticed a huge difference in my skin tone and texture, I also struggle with eczema on my eyelids and around my hairline and this product really helped to soothe those areas."

- Isabelle M. Makeup Artist