Natural Skincare
for Sensitive Skin

All natural,
high quality vegan skincare
for people of all ages and genders

Beyond skin —
Quite simply, we care.

We create natural skincare products that go beyond clearing
sensitive skin. Our goal is to focus on the union of elements
(body, emotions, thoughts, and sensations) that we call ‘self,’ allowing you to embody our essence of natural confidence.

We realized our potential exploring the physical and mental health benefits associated with adding lemon rinds in various forms into our daily lives and the results created clear skin but, most importantly, boosted our mental clarity.

What sets us apart from other skincare brands is our understanding that while their journey supporting your skin ends, ours is just beginning.

Mission and Values:
Skincare is Self Care

Our mission is to start a conversation that
connects both physical and mental health -
it’s what distinguishes us from other skincare brands.

At East 29th we:
Ensure skincare goes hand in hand with self-care
Lead with honesty and remain humble
Celebrate intelligence, remain soft
Listen to hear, not to respond
Evolve always, in all ways

two bottles of vital serum

Fragrance-Free, Cruelty-Free, Vegan Skincare.
Female-founded, Gender-inclusive, focusing on mental health and
bringing awareness to the clean beauty movement while simplifying routines.