The Truth About Clean Beauty Serums and How to Use Them


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The Truth About Clean Beauty Serums and How to Use Them

Clean beauty is synonymous with non-toxic beauty and it represents a commitment to non-toxic beauty practices. At its essence, it assures carefully analyzed safe, and non-toxic ingredients so that you can confidently use a product without compromising your health. 

The Difference Between Serums and Oils


Serums are lightweight, readily absorbed liquids, either oil- or water-based, that contain active ingredients, such as vitamins, acids, peptides, and antioxidants. Their molecular structure is very small, allowing them to quickly penetrate and reach the deep layers of the skin. 


Face oils, mimic the body’s natural sebum production, making them ideal for protecting the skin’s barrier. However, oils have larger molecules that only penetrate the outermost layers of the skin. Oils sit on your skin longer than a serum, and while it might feel like better hydration, it takes longer to absorb meaning you aren’t getting the ingredient’s benefits as quickly as you would with a serum.


Note, that as serums are specifically crafted to quickly penetrate the skin with a concentrated dose of ingredients, choosing a non-toxic product is beneficial. Clean serums eliminate unsafe ingredients and focus on ones that are plant-based, paraben-free, non-GMO, and more.


How to Find and Use the Serum That Is Right For You 

Serums should be chosen based on the skin concerns you are trying to address. After cleansing, apply a few drops of serum directly onto any area of skin that requires attention, followed by a moisturizer or oil.

Types of Serums

There are many serums available today, designed to address different concerns.


Hydrating serums deliver added moisture using humectants, which are ingredients that draw water into the top layer of the skin. They often contain moisture-locking ingredients like hyaluronic acid.



Brighten serums work to diminish dark spots and help even skin tone and texture. They often contain AHA fruit complex that helps peel away the surface layer of the skin and Vitamin C.



Antioxidant Protect your skin from the free radicals (UV rays, pollution) that cause aging. They contain ingredients such as vitamin C, niacinamide, retinoids, and vitamin E.



Anti-aging serums are designed to target fine lines, wrinkles, and loss of elasticity in the skin. They contain ingredients like retinoids, peptides, and vitamin C that stimulate collagen production.


Acne-fighting serums help unclog pores, balance sebum levels and slough off dead sells. They often contain AHA fruit complex, salicylic acid, BHA, and botanical extracts such as green tea and cucumber.

Serums can also be formulated to target a number of common skin concerns at once while eliminating steps in your skincare routine. East 29th’s Clean Beauty Vital Serum contains vitamin C, hyaluronic acid, niacinamide, AHA fruit complex, and green tea extract. It is designed to deliver a high concentration of non-toxic ingredients directly into the skin after cleansing to improve hydration, texture, and tone while also firming, promoting elasticity, and smoothing wrinkles.

Clean Beauty at East 29th

We care about quality products and natural ingredients. East 29th is creating solutions that go beyond clearing your skin; we want to focus on the union of elements (body, emotions, thoughts, and sensations) that we call ‘self’ so that you can embody your essence and natural confidence. And we do so through non-toxic products that don’t hurt our people, our animals, or our planet.


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