• cruelty-free,
  • vegan skincare


The Benefits of Vegan Skincare


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The Benefits of Vegan Skincare

As the vegan and cruelty-free beauty market expands, it's time to reconsider the skincare products you're using. There are many benefits to using vegan and cruelty-free products and, although they don't always go hand-in-hand with non-toxic or clean beauty, we are seeing the majority of them head in that direction. This means that by choosing vegan and cruelty-free, you are more often than not opting for products that truly have so many benefits. 

What Is Vegan Skincare? 

Vegan skincare products are created without using any ingredient derived from animals, such as meat, fish, or fowl or animal by-products such as silk or dyes from insects, eggs, milk, or honey. These products must also contain no animal-derived GMOs or genes to manufacture ingredients or finished products.

What Is Cruelty-Free Skincare?

Cruelty-free products are created without testing ingredients or finished products on animals. This includes animal testing by suppliers, producers, manufacturers, or any independent party, using live or deceased animals for research purposes. It also includes animal testing for environmental safety, feed or nutrition trials, and toxicity testing.

Cruelty-free products are globally recognized by a Leaping Bunny Logo on their packaging, designed to make it easier for shoppers to find trustworthy, animal-friendly products. The Leaping Bunny Program, operated by CCIC in the US and Canada, connects caring consumers with cruelty-free companies through its Corporate Standard of Compassion for Animals. These companies commit to ending animal testing at all product development stages, renewing their pledge annually, and allowing third-party audits. 

The Benefits of Using Vegan and Cruelty-Free Skincare Products

Vegan and cruelty-free skincare products offer a ton of benefits for your skin, as well as ethical and environmental advantages.

 1. Vegan skincare products usually contain fewer ingredients that are likely to irritate or aggravate skin conditions, making them great for sensitive skin. Additionally, they often go hand in hand with clean beauty, meaning they don't contain harmful or toxic ingredients. 

  2. Plant-based products often contain more vitamins, minerals, antioxidants, and natural oils than synthetic products. They contain natural ingredients that are rich in antioxidants, which restore and strengthen your body's cells by combating free radicals. They also contain vitamins that support cell repair, promote skin elasticity, brighten the skin, reduce signs of aging, and more.

Additionally, plant-based products often include ceramides, which are lipids found naturally in the outermost layer of the skin. These fatty acids maintain the skin barrier and retain moisture, reduce redness and irritation, decrease inflammation, and help with acne as well as treat skin conditions like eczema, rosacea, and dermatitis.

 3. Vegan skincare is often kinder to our planet, as it avoids contributing to the need for animal agriculture. 

 4. Most importantly, vegan and cruelty-free beauty products reduce the demand for animal testing and the use of unethical and inhumane practices. 

East 29th’s Commitment

All of East 29th products are vegan and Leaping Bunny Certified. All of our products are made in Canada within a regime of strict Canadian Cosmetics Regulations and we’re happy to be transparent with our ingredients, or lack thereof such as our decision to be fragrance-free & non-toxic. We’re also proud to be non-GMO, pregnancy-safe, celiac-friendly, and paraben-free. 


By choosing and embracing vegan skincare, you are choosing kindness and empathy and fostering a cruelty-free culture which paves the way for more ethical clean beauty products moving forward.

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