Vegan skincare made in canada. Eco-friendly glass bottle.

Plant-based
skincare for
sensitive skin

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Discover gentle, plant-based skincare for sensitive skin. Our vegan, cruelty-free, and fragrance-free formulas soothe irritation, improve hydration, and brighten skin—perfect for eczema, acne, and hyperpigmentation. Shop clean beauty made in Canada.

Hyaluronic Acid, Niacinamide, Vitamin C, Vitamin E, Lemon Rind Extract Serum in eco-friendly amber glass Skincare bottle.

Natural Ingredients. Clean Beauty That Delivers Results.

Made in Canada with ethically sourced, plant-based ingredients, our skincare is crafted to support both your skin and the environment. We use natural, non-toxic formulations that align with the clean beauty movement and are gentle enough for sensitive skin. Our mission is to simplify your skincare routine with effective, fragrance-free products you can trust.

Visible Results with Gentle, Skin-Loving Ingredients

East 29th combines skincare with self-care, to build a clean beauty movement that embodies being softer inside and out. Through our products our goal is to start a conversation that connects both physical and mental health.

From skin to self, we care

Our goal is to focus on the union of elements (body, emotions, thoughts, and sensations) that we call ‘self,’ allowing you to embody our essence of natural confidence.

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Understanding the
language of your skin

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Serum in eco-friendly amber glass Skincare bottle.