How to Choose and Use the Right Serum
Your serum should align with the skin concerns you want to address. After cleansing, apply a few drops directly to the areas that need attention, then follow with a moisturizer or face oil to seal everything in.
Types of Serums
There are countless serums available today, each formulated to target specific skin
needs.
Hydrating Serums
These boost moisture levels using humectants—ingredients that pull water into the skin. Hyaluronic acid is a common hero here, helping the skin retain hydration.
Brightening Serums
Formulated to diminish dark spots and even skin tone, these often feature ingredients like vitamin C and AHA fruit complexes that gently exfoliate the skin’s surface.
Antioxidant Serums
Designed to defend against environmental stressors like UV rays and pollution, these serums typically include vitamin C, niacinamide, vitamin E, and retinoids.
Anti-Aging Serums
These target fine lines, wrinkles, and loss of elasticity. Ingredients such as retinoids, peptides, and vitamin C help stimulate collagen production for a firmer, more youthful appearance.
Acne-Fighting Serums
Great for unclogging pores and balancing oil production, these formulas often contain salicylic acid, BHA, AHA fruit complexes, and calming botanical extracts like green tea and cucumber.
Some serums combine multiple benefits into one streamlined formula. East 29th’s Clean Beauty Vital Serum, for example, blends vitamin C, hyaluronic acid, niacinamide, AHA fruit complex, and green tea extract to deliver deep hydration, improve tone and texture, firm the skin, enhance elasticity, and smooth fine lines—all in a single step.