How Our Founder's Eczema Journey Sparked a Barrier-Boosting Skincare Line
It's Eczema Awareness Month in Canada and it's a reminder that millions of people struggle with eczema, sensitive skin, and recurring irritation — but for our founder, this was more than a chronic condition. It shaped her daily life, her confidence, and her understanding of what skin truly needs. After years of painful flare-ups triggered by products labeled “gentle,” she realized the skincare industry was missing something crucial: effective formulas created specifically for compromised skin barriers.
Growing up with chronic eczema meant flare-ups that disrupted her days, sleepless nights spent soothing irritated skin, and an endless cycle of trying products that promised relief but delivered setbacks. Each new “gentle” formula became a gamble. Some helped briefly; many made things worse.
This realization is what inspired the skincare line we offer today.
Living With Eczema:
The Struggle That Started It All
Eczema isn’t just dryness or irritation. It’s inflammation, discomfort, unpredictability, and the emotional weight that comes with all of it. Our founder spent years searching for skincare that wouldn’t make her flare-ups worse — only to discover that many products marketed for sensitive skin still contained potential irritants or barrier-disrupting ingredients.
Her personal struggle became her motivation to create something better for herself and for anyone dealing with:
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Eczema-prone skin
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Barrier damage and sensitivity
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Redness and inflammation
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Dryness, flaking, or tightness
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Reactivity to common skincare ingredients
The Turning Point: Understanding the Science of the Skin Barrier
During her search for relief, one truth became clear:
People with eczema don’t just need hydration — they need barrier support.
The skin barrier plays a critical role in:
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Preventing moisture loss
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Protecting against irritants
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Regulating inflammation
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Maintaining overall skin resilience
When the barrier is compromised, eczema worsens. When the barrier is strengthened, flare-ups calm and sensitivity decreases. This became the foundation of her formulation philosophy.
From Personal Research
to Professional Formulation
Determined to create solutions that actually worked for sensitive, eczema-prone skin with every ingredient needing to serve a purpose — no fillers, no trends, no harsh actives.
The Result: All Natural, Fragrance-free Skincare Designed for Sensitive,
Eczema-Prone Skin
Today, our founder’s experience lives inside every formula we create. Our products are crafted to support the skin barrier and help anyone managing eczema, sensitivity, or inflammation.
Each formula is designed to:
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Strengthen and protect the skin barrier
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Calm irritation and support healing
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Lock in long-lasting hydration
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Reduce flare-up triggers
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Improve overall skin resilience over time
Our skincare line isn’t just gentle — it’s intelligently gentle, created to work with your skin, not against it.
A Brand Born From Empathy
What began as one woman’s eczema journey has evolved into a mission-driven skincare line grounded in empathy, compassion, and barrier health. Our founder understands the complexity of sensitive skin because she’s lived it — and she built this line to give others what she spent years searching for: skincare that truly cares.
Whether you’re navigating chronic eczema, occasional flare-ups, or persistent sensitivity, our products were created with you in mind.